- MARKETING + PROTEIN
We're not a substitute. We're the upgrade.

Why Truth

  • High in protein

  • High-quality ingredients

  • No ultra-processed foods

  • Vegetal

  • Chicken-like texture

  • Quick cooking

  • Made in Spain

  • Clean label

  • Ingredients you can pronounce

    Only high-quality, simple, and recognizable ingredients, selected to offer a superior plant-based protein.
  • Without unnecessary ultra-processed ingredients

    Formulations designed to maintain only the essentials: nutrition, functionality, and flavor.
  • High vegetable protein

    Developed to provide a high protein content in each serving, designed for daily use.
  • The same chicken experience, without animal suffering

    All the pleasure of eating chicken in terms of texture, flavor, and cooking, with no animal impact.
  • Made in Spain, locally sourced

    Locally produced to reduce food miles, ensure freshness, and control every step of the process.

Breaded meat cutlet

Our Not Chicken Milanese is our plant-based alternative to chicken, designed to offer a complete culinary experience: real flavor, juicy texture, and excellent performance in both professional and home cooking.

Mediterranean Bites

Mediterranean-style vegetable bites with nearly 18g of protein per serving, made with extra virgin olive oil.

A 100% plant-based option designed for everyday use: easy to cook, versatile, and with a high nutritional profile, free of refined oils and unnecessary ingredients.

We outperform the competition where it counts

Scroll left to right  we others
Ingredients
✅ High quality
❌ Long lists
Protein per serving
✅ 17.6 g
❌ Variable
Processed
✅ With EVOO
❌ Ultra-processed foods
Texture
✅ Chicken type
❌ Pasty
Flavor
✅ Natural
❌ Artificial
Kitchen use
✅ Versatile
❌ Restricted
Origin
✅ Made in Spain
❌ Holland

Frequently asked questions

We answer the most common questions about our products, ingredients, and how to cook them.